YONI NEFF ABOUT

The work changed.
The question didn't.

I've rebuilt my career twice. Once because I was good at something that was slowly hollowing me out. And then again because the people I was trying to help needed more than I was qualified to give them.

UX / HCI CX Ops Tech stars The Neff Group NYU Silver

My professional path began with a degree in UX design and human-computer interaction. At the time, that meant understanding how people move through systems: what confuses them, what they actually need, and why the two are so rarely the same thing. I didn't know it then, but I've been working on that question ever since.

From there, I built a career in customer experience. I started with night shifts on the floor, eventually leading CX operations for the entire company.

After that company was acquired, I started working within the early-stage startup ecosystem at Techstars, first as a business associate with product/CX experience, then as an Entrepreneur-in-Residence. I worked across every domain a business has: product, operations, business development, and fundraising. Eventually I launched my own boutique consulting firm and helped clients raise north of $30M from pre-seed through Series A, getting them from 0 to 1 on all levels of company building.

I was also working seventeen-hour days, had stopped sleeping properly, and had quietly abandoned every version of a life outside the work. When I finally looked up, the results were real and the cost was obvious. I wound it down.

What It Cost Me

“The results were real
and the cost was obvious.”

17 HRS average work day
$30M+ raised for clients
0 versions of a life outside work

(You could keep reading. Or we could skip straight to the part where we actually talk.)

What I wanted to do next was clear, once I was honest about it. The part of the work I'd actually valued was the 1:1 time with founders — not the operations, not the overhead. Just being with someone while they figured something out. So I went back to coaching.

And over and over, the same thing happened.

fundraising strategy childhood issues

We'd be fifteen minutes into a conversation about fundraising strategy, and someone would say something about their co-founder, or their marriage, or their father — and the session would shift into something else entirely. Genuine interest in someone's pain is not the same as being trained to do something useful with it. I knew the difference, and I knew which one I had.

I'd make referrals — good therapists, people I trusted. The response was almost always the same: I don't have time. I've tried it and they don't get what I do. The second I bring up a funding round, I'm spending twenty minutes explaining my job instead of doing any work.

I heard that enough times that I stopped arguing with it.

“If they weren’t going to go to therapy, I would bring therapy to them.”

I enrolled at NYU Silver School of Social Work, trained across CBT, psychodynamic and relational therapy approaches, and pursued couples therapy training at the Relational Life Institute. I got the degree and came back—not as a coach, but soon, as a clinician. The same working knowledge of what a Series B crunch actually feels like. Now the clinical tools to go somewhere useful with it.

Training & Licensure
BA, UX & Human-Computer Interaction Reichman University
CBT Training The Jewish Board
MSW NYU Silver
Psychodynamic Training Fifth Avenue Therapy
LMSW New York State (pending)
RLT Training Relational Life Institute

The last chapter is still being written.

Around the time I was finishing my clinical training, generative AI started doing things that caught almost everyone off guard. Given where I started—studying how humans interact with systems—I found myself less surprised than most and more curious than I expected. I started thinking seriously about what this means for the field: how clinicians can use it to sharpen their practice, how clients are already using it in ways that show up in the room whether or not anyone names it. I started building at that intersection, and I started speaking about it to mental health and entrepreneurship communities alike.

I didn't anticipate half of where this work has taken me. I didn't expect to become a couples therapist. I didn't expect to find myself genuinely moved by the work of sitting with a seventeen-year-old navigating something they don't have language for yet. I followed the same advice I give anyone stepping into unfamiliar territory: approach with curiosity and an open mind. The results have generally astounded me.

So, how does one do what they love without abandoning themselves?

I’ve lived that question. I’m still living it.
If you’re reading this, I’d guess you are too.

01 / THERAPY

Therapy

For individuals, couples, and young adults ready to stop managing and start actually working on it. (NY State licensure coming in June 2026)

02 / COACHING

Coaching

1:1 executive and founder coaching for high-performers who need a thought partner who already speaks the language.

03 / SPEAKING

Workshops
& Speaking

From investor pitch prep to AI literacy in mental health — for accelerators, clinical programs, and everything in between.

04 / TOOLS

Tools

Free resources for clients doing the work — and clinicians helping them do it.